Think Outside The Box

LABEL: Great to see you all. So, let’s talk about planning a big campaign for the new album.

MANAGEMENT: We want to make a splash. Get people talking. Look at all the big artists over the years and so many have done radical things to get attention. Rock has always stuck 2 fingers up to the establishment. Sex and drugs and rock’n’roll.

ARTIST: YEAH!! Rock AND Roll!!

PR: Well, we have to be a little careful. Don’t want to offend anyone. 2 fingers is probably out. Maybe the “ok” sign or thumbs up and a smile? I was thinking that perhaps we could use the phrase “happiness is my drug of choice”? Haven’t thought about sex to be honest.

A: I could eat a bat on stage. Or a badger?

M: Haha. I was thinking maybe some interviews – talk about politics and stuff, religion, gender sort of, maybe. Show we are in tune with “the kids”. Or maybe a Sex Pistols type interview – got them noticed!

PR: Err….err… Might be best to stick to family values. But yeah, interviews. Pre-recorded. And some good promo shots.

A: Yeah. On a motorbike with a blonde behind me in a bikini.

M: You’ll have to wear a crash helmet & leathers – health & safety. So we won’t see you hair flowing in the wind. Or your swastika tattoos. And are you thinking blonde woman or man? Or we could have both?

A: I could throw a TV out of a hotel window? Or myself?

PR: Maybe not. You could be watching TV though – the Discovery Channel perhaps. I’ll write that down.

M: How about a video in a church or a warehouse?

L: (FFS)

A: Or roller-skating squirrels carrying flaming torches. Maybe a marching band of hamsters?

L: ….

M: ….

PR: We were thinking footage of visiting a care home and handing out gifts might be good.

A: Anyone got a spliff?

M: Haha. Just joking right? Anyway, yeah, so, radical thinking to get noticed and make people sit up and listen. Go big or go home.

PR: I’ll draw up a campaign and we could meet up at Weatherspoons next Tuesday to sign it off?

A: I’m going into rehab Monday.

M: Haha. Right, err, yeah, still Tuesday though. I think there’s a special on the menu that day.

L: Well, it’s been great to see you. I’m sure the album will be fucking huge. Keep thinking outside of the box!

PR: No swearing.

KEEP ROCKING!!